Tuesday, February 7, 2012

1978 Chrysler Cordoba

Soft. Corinthian. Leather. Those three words have echoed through the annals of advertising history like a rusty soup can clattering down an empty Detroit street. When screen legend Ricardo Montalban took to the screen to endorse the 1975 Chrysler Cordoba, it was as if the heavens were rent open to allow a mediocre film star to reach from his moderately high pedestal and display before the world the epitome of America's 1970's auto woes. If any of you are unfamiliar with the ad, here it is in all its glory

Now that you've seen it, I'm sure you're all clamoring to own this spectacular piece of machinery that has Star Trek's Khan Noonien Singh, eugenically-enhanced prince of 1990's Earth, singing its praises. Well right now, a trip to little Port Colborne can indeed fulfill all your half-baked luxury car needs. Witness this model, albeit a few years newer than Montalban's chariot of glory, for sale right now for only $5,000:

It's in great condition for a 33 year-old mid-range Chrysler, and with only 24,000 kms on the clock, it's still got plenty of fuel-sucking, pothole-swallowing life left in it. And yes, it is equipped with the plush, overly mashmallowy sofa-chairs that made the original ad so popular:

You too can own a piece of automotive advertising history. Don't blame me, however, when everyone you meet starts laughing at your car, repeating the words 'rich, Corinthian leather'.

Famous. Full ad

For bonus marks, here's a sweet Trek-related spoof of the ad:

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